How the Eagles got the ball to AJ Brown

As coaches, players, and fans of the game, we all know about “the guy.” This is the player that strikes fear and causes the opponent to lose sleep the week of the game. For the Eagles, this is AJ Brown, who finished the game with 10 catches for 155 yards on 13 targets. The Eagles traded their 1st and 3rd round picks for him this year and gave him a $100 million contract. While this might not be the case for your “guy,” we should all take a page out of the Eagles’ game plan and get them the ball.

3x1 RB Quick Motion w/ Tunnel Screen 

  • Line WR up in different positions (60/40 split on outside/inside alignment)

  • Use decoy motion to get defense’s eyes elsewhere

  • Get the ball in his hands quick and let him do the rest, take QB’s decision

making out of it


2x2 Tight Splits w/ Fly Motion Away to Glance Throw

  • Motion gives QB an idea of what coverage he’ll get

  • Tight split makes it hard for DBs to play press coverage, allowing a 

free release

  • Swing by RB pulls extra defender out of the glance window in man to man

  • If defense stays in 2 high with 3 over 2, coach QB to work the trips side

Orbit Motion as a Decoy on 3rd and Short

  • Any good defensive coach will make sure there are plenty of eyes on the 

best player, use it to your advantage

  • Trust your other guys to make plays in key situations, but the best players

understand they can help their teammates get open and opportunities to score

3x1 4 Verts vs Man to Man

  • This is where the QB is coached up to recognize 1 on 1

  • Make the defense pay for trying to challenge your best player

  • Coach the QB to throw a high, catchable ball to give your guy a chance 

for a big play or PI


Tight Formation with Fake Jet Motion/PA Boot to Crosser

  • Lots of eye candy for defense

  • Using strong run game to open up passing game

  • Takes pressure off star WR to not have to win against double coverage

It’s not a secret who is the best player on the field. He’s going to get plenty of attention from the opponent, but there are ways around it. The most important thing is that the offensive play caller and the quarterback are on the same page when it comes to your go to guy. That means that when there is an opportunity to get him the ball, take it! Don’t throw the ball into double coverage or force a play call, but have your quarterback prepared to know when he might get his favorite target 1 on 1. Lastly, don’t overcomplicate things. Sometimes we try to make things too hard, but football is just a numbers game. If they want to double your best player, they’re neglecting another part of your offense, so exploit it until they make an adjustment.

Lincoln Riley's Screen Game

Lincoln Riley displayed a principle that I’ve been preaching in all the books I wrote. It’s called “Concept Layering” which starts with the base building block of your offense and stacks layers of nuance and complexity to that play.

One of the tope running plays that Lincoln Riley used at Oklahoma and continues to use at USC is GT Counter. The Concept Layering comes in that ways he dresses up GT Counter or how he uses GT Counter to pull the eyes of the defense in order to run something else.

This GT Counter Screen Sequence is a Master Class in Concept Layering!

How did 2017 Auburn drop 40 Points on Georgia?

by Jake Hubenak | @hubenak_j

In 2017, Auburn faced a Georgia team that was ranked #1 in the country at the time and was moments away from winning a National Championship. Georgia’s defense gave up 295 YPG and 16.4 PPG and Auburn handed them the first of their two losses that season. So how was Auburn able to put up 40 points and 488 total yards against a team that was more physically talented than them? Motion and tempo. 

Auburn used some sort of motion or tempo on about 90% of their plays and were able to eventually wear down and confuse this talented Georgia defense. Although, Auburn didn’t score their first touchdown until 4 minutes remaining in the 2nd quarter, they stuck with their game plan, protected the football, and eventually blew open the game against one of the best defensive coaches in college football.

Formation Unbalanced - Double Post

Auburn’s First TD

  • Tempo after a first down on their own sideline

  • Georgia defense late on subs and communication

  • Motion causes miscommunication between safety and nickel

  • Double post clears out nickel and occupies backside safety

  • No frontside safety help (caused by confusion) allows for 1 on 1 throw to the outside post for a TD

Split Zone - Arrow Screen

Split Zone - Bluff Keep

Two Different Versions of Split Zone Read

  • Bread and butter play throughout the game

  • Simple read for QB and allows him to play fast and decisive

  • Using different personnel to attack the defense (WR on arrow route/FB to block extra defender)

  • Motion helps QB see the numbers advantage

  • 1st clip, defense adjusts and loses track of the WR back across the OL, QB recognizes numbers to the field

  • 2nd clip, no adjustment and just a straight DE read for the QB with a hat for a hat in the box

Formation Unbalanced - Jet PA RB Throwback Screen

The Dagger TD

  • Have a little fun with it!

  • Jet motion with PA sweep fake

  • Full flow following the PA to get defense chasing

  • Great patience by the RB to allow defense to commit before slipping out

Georgia was the most talented team on the field that day and it showed when Auburn tried to line up and run their base offense. The run game wasn’t as productive and the QB was moved off of his spot time after time. This isn’t to say not to run your base offense, but you also have to understand when you are at a talent disadvantage and help put your players in the best position to win. Auburn put together a great game plan and trusted their guys to go out and execute. 

Motion and Tempo can be the great equalizer!

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QB G/H Counter RPO

North Texas came out in Week 0 with a nice game plan. This Red Zone wrinkle was particularly impressive. Quarterback Austin Aune has enough juice to be a running threat and this particular call was reminiscent of some of the things Seth Littrell did in his time at North Carolina with QB Marquise Williams. QB Counter with an RPO RB Rail out of the Backfield. If the defense fits Counter, throw the Rail. If the defense bails to Rail, keep Counter.

  • Formation Unbalanced to the Field (X is covered up)

  • H-Back Off

  • QB G/H Counter

  • RB Rail

  • QB Reads Leverage on the Rail while attacking downhill

Haters will say this is illegal man downfield, but they probably coach defense. I said this often in The Ultimate Guide to Counter, but the best way to run RPO tags with Counter is with G/H Counter. Ideally the Guard kicks out and the (eligible) H-Back climbs to the LB which prevents illegal man downfield. North Texas gets into a little bit of trouble when the Left Tackle Climbs to the Mike LB. Whenever you call an RPO, tell that “Deuce” Block to be a little more patient - don’t chase, wait to gather the LB when he comes to you.

All that being said, this is a nice little RZ play that can cause some confusion for the Defense.

Win the "Middle 8"

Here’s practical advice that I have found helpful the last couple years.

Michael Lombardi has written extensively on Bill Belichick’s game management. Belichick stresses the importance of winning the “Middle 8” - the last 4 minutes of the first half and the first 4 minutes of the second half.

As a coach, it is important to be sharp in the Middle 8.

My advice is:

“Don’t wait for halftime!”

Spend the first quarter deciding if you need to make adjustments. Spend the second quarter identifying & implementing 3 specific adjustments. Use halftime to solidify those 3 adjustments for the second half.

There is nothing worse than a coaches meeting at halftime asking, “What adjustments should we make?” Don’t waste too much time discussing. If you wait for halftime, you’re too late!

The goal is to go into halftime having already identified any changes that need to be made and be on your way to implementing those adjustments.

Don’t overdo it - maximum 3 adjustments.

TE Leak

What is the most consistently WIDE OPEN pass play against the most sophisticated defenses in football? Based on what I’ve seen, the answer is TE Leak. Somehow, even the most dominant defenses tend to loose track of the TE off a hard Wide Zone fake. Here, the Bills shift the TE to Strong I Rt. They run Wide Zone Lead with the Fullback which is designed to create extra gaps to the playside. The Linebackers and Strong Safety flow to Wide Zone, while the TE Leaks across the formation on a Shallow.

  • Shift to I Rt. with Y-Off

  • Play Action Wide Zone Lead

  • Center takes Wide Zone Step and Spins Out to Protect the Backside C-Gap

  • X Wide Receiver buries the CB and runs to the FS

  • TE Leaks Shallow

What I like most about this design is the Center Lag. What typically gets these types of plays in trouble is pressure. You do not want to True Boot a Leak Concept because it will attract secondary attention. Leaving the Backside C-Gap unprotected is a recipe for getting your Quarterback destroyed. The Center Lag is such an effective protection strategy because it is an extremely difficult read for the Linebackers and Safeties. I referenced this in both The Ultimate Guide to Counter and The Ultimate Guide to Screen - mobility at the Center Position can unlock some creative possibilities for your offense!