Offense

The 90-Day Gameplan

The 90-Day Gameplan

The 90-Day Gameplan is a straightforward Productivity Planner for Leaders & Coaches.

We overestimate what we can get done in a day, but we underestimate what we can get done in year.

In the past 10 years of coaching athletes and leading teams, I’ve found the most powerful accelerator of my productivity is to attack my goals with a 90-Day Gameplan. In 90 Days of focused effort you can establish habits that will lead to long-term Personal and Team Success.

9 Minutes a Day for 90 Days

Bixby (OK) has a Juggernaut QB Run Game

I got a message from a coaching friend recently saying, “You have to check out Bixby’s QB Run Game!”

When I turned on the film, I was blown away by the creativity and execution. QB Counter, QB Draw, QB Pin & Pull and more. They ran the QB out of Condensed Formations that resembled Single Wing, they ran the QB out of Empty Formations with shifts and motion. After spending some time watching the film, I knew I wanted to learn more from the Offensive Coordinator and QB’s Coach at Bixby HS, Tyler Schneider.

I’m fired up to announce that Coach Schneider will be presenting at The Play Caller’s Club Clinic in Houston, TX!

Here are a few cutups that caught my eye:

Empty Bunch Rt Jet QB Super (Super) Counter

I wrote about QB Super Counter in “The Ultimate Guide to Counter” but that only included 3 Pullers. Here Bixby uses 4 Pullers (GT + both Wings) to create a huge numbers shift for the defense.

Formation Unbalanced Jet QB Super Counter

This is a beautiful Super Counter off Jet Action. In UGTC I talked about how difficult it was for the defense to identify an In-Line TE Pulling. Bixby had a phenomenal TE who was athletic enough to Pull on on these Counter Schemes.

Empty QB Same Side G/H Counter Draw

Jenks (OK) has an impressive Tite Front Scheme led by DC Adam Gaylor. Jenks was one of the few teams to slow Bixby down at all. This Same-Side G/H Counter is a great wrinkle with Delay QB Draw Action. The Guard gets to the Mike LB and the H-Back works up to the Support Safety.

TE/Wing Lt Lead QB Pin & Pull

Here they run a standard Boundary Pin & Pull Scheme, but instead of handing the ball off, the QB flash fakes and the RB leads for the Weak Support Player. Adding a number into the Boundary springs an explosive play.

Formation Unbalanced Stack Rt Jet QB G/H Counter

If you watch Bixby, you know how much they stress the defense with Jet Sweep to the Field. The perfect companion play is a QB Counter back to the Boundary. They do a great job mixing Jet Sweep and Counter - they have weapons all over the field.

I would love for you to join us for The Play Caller’s Club in Houston, TX or virtually!

Incarnate Word's Record-Setting Offense

I am beyond excited to announce the first speaker at The Play Caller’s Club Clinic in Houston, TX. It is the current Offensive Coordinator at Texas State Mack Leftwich. Mack just wrapped up a historic season at Incarnate Word an up and coming FCS Program in San Antonio, TX.

This offense averaged a staggering 51.5 points per game led by the Walter Payton Award Winner (FCS Heisman) in QB Lindsey Scott Jr. He threw for 4686yds & 60 TD’s.

When you turn on the film you see that the QB is given a lot of autonomy and responsibility in the offense. It’s a QB friendly offense with a lot of freedom to get the best look.

Incarnate Word ran an offense that invited the defense to cheat and punished them for cheating. They have their staple plays, but they always forced the defense to defend both the frontside and the backside of each concept.

Motion to Trips Lt GT Counter Slot Tunnel

This is a great example - they run GT Counter into the Boundary with a Slot Tunnel Screen back to the field. If the defense cheats to GT Counter they’re light against the Screen, if they take away the Screen they’re light against the Boundary Counter. It’s a nice design and a decent gain, but more than anything it forces the defense to stay disciplined sideline to sideline.

Dbl Stack GT Counter Key Screen

The very next play is GT Counter with a Stack Key Screen into the Boundary. These Key Screens are a part of the Run Game. If the QB feels like he has the leverage, he has the freedom to get the ball on the edge. It’s not a groundbreaking play, but mixed with tempo it forces those Boundary defenders to close quickly to the Screen to prevent and explosive play.

Dbl Stack Key Screen & Go

This is the perfect example of an offense inviting you to cheat and punishing you for cheating. Incarnate Word has played with Tempo and thrown several Boundary Key Screens. The CB plays aggressively which leaves him susceptible to Screen & Go. The design is beautiful. The Stalk & Go runs the bender to pull the safety while Screen WR gets vertical late past the CB.

Stack Rt Trips Insert Iso Pop Pass

When Incarnate Word got in 11 Personnel they ran quite a bit of Split Zone, Capped Zone, Counter and Insert Iso. After meeting the LB in the B-Gap throughout the game, the H-Back is able to slip past the Mike for a Pop Pass in the high Red Zone. Invite you to cheat, make you pay.

Motion to Trips Rt Shallow Cross Dagger

Incarnate Word got the ball out quick early in the game, but as the Secondary loosens they have great concepts to attack in the intermediate passing game. This is a Concept I love. Motion to Wheel, Shallow Cross with a Dagger from #1. Great way to attack the Middle of the Field.

Invite the defense to cheat and punish them for cheating.

I’m excited to have Mack Leftwich present and spend some time with a great group of Offensive Play Caller’s in February!

What should we expect to see from Tennessee against Alabama?

Since Josh Heupel has taken over at Tennessee, their offense has been taken to new heights. Heupel will face his biggest challenge yet, with Nick Saban and the Crimson Tide coming into town for a top 10 battle. Over the past 2 years, Tennessee has been in it’s fair share of shootouts and this weekend probably won’t be any different. With a healthy Bryce Young coming back and Hendon Hooker running the show for the Vols, we should be in for a show. The Tennessee offense is currently top 10 in the country in both passing yards and scoring, so what should we expect to see against an Alabama defense that is holding opponents to 12.5 points per game and has one of the best fronts in the country? Let’s break it down with a 45-42 win over #18 Kentucky last season.

Perimeter Screen Game

This was the first play of the game. So many things are accomplished here in a simple key screen to the X receiver. Regardless of how many yards this play gets, the use of motion gives Heupel an idea of how Kentucky plans to adjust moving forward in the game. I also like the offensive line cutting on this play. You can see the defensive end almost gets in the throwing lane, but the cut block causes just enough hesitation to get in the way. I’m also a huge fan of the cross blocking by the receivers. Both receivers have great leverage, the slot can pin the nickel inside and the H back in motion can take the most dangerous defender outside, this leaves the X one on one with the safety and he does the rest. Lastly, give your QB an easy throw to start the game and let him get in a rhythm.

It’s 3rd & 18. Alabama loves to send pressure on 3rd and long and play games up front. This screen gives you a hat for a hat on the perimeter and gave Tennessee a 4th and manageable and allowed them to tie up the game. Staying on the field against Alabama and converting 3rd/4th downs will be a big key for Tennessee in this game.

Formations and Tempo

The play before this, Tennessee ran a jet power read option that got stopped for no gain. Too often, coaches will allow what happened on the play before stop them from calling something they know will work. Tennessee knew they could use tempo and formation changes to confuse the Kentucky defense and they stuck with it. This allowed them to get a 4 over 3 numbers advantage in the unbalanced formation and the double posts clear the wheel to come wide open.

Here is another great example of Heupel keeping the same personnel on the field and changing the formation to not allow the defense to sub and make adjustments. We’ll actually come back to the play before here in a little bit. The play before, the Vols motioned into empty and had a scramble for a first down. Now they bring the running back and H back into the backfield and run a simple zone RPO with all hitches and a bluff-pop route by the H back. The QB can check pre-snap if he likes any of the hitches, if not he will read the backside LB for the pop route to the H back. If Kentucky had a little more time to communicate, they might have stopped this play, but the tempo and formation change causes enough confusion to give Tennessee a walk-in touchdown

Deep Shots/QB Scramble

This is a staple for the Tennessee offense. A post by the #1 WR on both sides and a wheel/comeback read by the slot receiver. The most important thing for this play to be successful is the release by the receivers. They both need to press vertical for about 5 yards to not allow the defenders to recognize the switch and pass it off. On both sides, the post ends up occupying the corner and the safety and gives the slot an opportunity to make the flat defender wrong. The flat defender tries to sit a little too long and gets beat over the top. If you look at the bottom of the screen, you can see the comeback adjustment if the flat defender does play over the top, which they completed later in the game.

If Alabama has one weakness in their defense, it might be their corners with no help. They do a great job jumping routes and playing the ball when they know they have safety help, but they were beat deep a couple of times against A&M last week when they were singled up. This is 2nd and 6 right after crossing midfield. Tennessee knows that in this formation on this spot on the field that Kentucky is going to go with 1 high safety and decides to take a shot. I like that they put the single receiver to the field and the token fake kept the middle safety from being able to make a play on the ball. Great decision to go with the stutter route to use the corner's aggression against him.

I told you guys I’d come back to this one. This is the play before Tennessee scored on the pop pass that we showed earlier. I love how this play ties in all of the keys to beating Alabama. It gives them a different formation and motion to adjust to and they’ve hit a couple of screens on them now, so they pump the screen and try to take one of those deep shots we just talked about. Kentucky covers it really well, but all of that going on opens up one thing (and maybe the only thing) that plagues Nick Saban teams, the quarterback scramble. Hendon Hooker is a great runner and if Alabama doesn’t have a spy on him at all times, he’ll make them pay.

Tennessee has been one of my favorite offenses to study this year and I love the versatility and weapons that they have. I love even more that Heupel puts them in opportunities to be successful and you can tell that in the short time he’s been there, that his players have bought into the system. This game should be an offensive masterpiece by both teams and I hope we look back on this being one of the best games of the year.

How the Eagles got the ball to AJ Brown

As coaches, players, and fans of the game, we all know about “the guy.” This is the player that strikes fear and causes the opponent to lose sleep the week of the game. For the Eagles, this is AJ Brown, who finished the game with 10 catches for 155 yards on 13 targets. The Eagles traded their 1st and 3rd round picks for him this year and gave him a $100 million contract. While this might not be the case for your “guy,” we should all take a page out of the Eagles’ game plan and get them the ball.

3x1 RB Quick Motion w/ Tunnel Screen 

  • Line WR up in different positions (60/40 split on outside/inside alignment)

  • Use decoy motion to get defense’s eyes elsewhere

  • Get the ball in his hands quick and let him do the rest, take QB’s decision

making out of it


2x2 Tight Splits w/ Fly Motion Away to Glance Throw

  • Motion gives QB an idea of what coverage he’ll get

  • Tight split makes it hard for DBs to play press coverage, allowing a 

free release

  • Swing by RB pulls extra defender out of the glance window in man to man

  • If defense stays in 2 high with 3 over 2, coach QB to work the trips side

Orbit Motion as a Decoy on 3rd and Short

  • Any good defensive coach will make sure there are plenty of eyes on the 

best player, use it to your advantage

  • Trust your other guys to make plays in key situations, but the best players

understand they can help their teammates get open and opportunities to score

3x1 4 Verts vs Man to Man

  • This is where the QB is coached up to recognize 1 on 1

  • Make the defense pay for trying to challenge your best player

  • Coach the QB to throw a high, catchable ball to give your guy a chance 

for a big play or PI


Tight Formation with Fake Jet Motion/PA Boot to Crosser

  • Lots of eye candy for defense

  • Using strong run game to open up passing game

  • Takes pressure off star WR to not have to win against double coverage

It’s not a secret who is the best player on the field. He’s going to get plenty of attention from the opponent, but there are ways around it. The most important thing is that the offensive play caller and the quarterback are on the same page when it comes to your go to guy. That means that when there is an opportunity to get him the ball, take it! Don’t throw the ball into double coverage or force a play call, but have your quarterback prepared to know when he might get his favorite target 1 on 1. Lastly, don’t overcomplicate things. Sometimes we try to make things too hard, but football is just a numbers game. If they want to double your best player, they’re neglecting another part of your offense, so exploit it until they make an adjustment.

Lincoln Riley's Screen Game

Lincoln Riley displayed a principle that I’ve been preaching in all the books I wrote. It’s called “Concept Layering” which starts with the base building block of your offense and stacks layers of nuance and complexity to that play.

One of the tope running plays that Lincoln Riley used at Oklahoma and continues to use at USC is GT Counter. The Concept Layering comes in that ways he dresses up GT Counter or how he uses GT Counter to pull the eyes of the defense in order to run something else.

This GT Counter Screen Sequence is a Master Class in Concept Layering!